In today's competitive New York real estate market, having effective brand marketing strategies can make the difference between thriving and merely surviving. I recently had the opportunity to sit down with David Marine, Chief Marketing Officer of Anywhere Brands, which includes Coldwell Banker, Century 21, ERA Real Estate, and Better Homes and Gardens Real Estate. [...]

Why Make a Career Change to Real Estate on Long Island? Are you considering a career change to real estate agent on Long Island? You're not alone. Many professionals from various backgrounds are drawn to real estate for its flexibility, unlimited earning potential, and opportunity to help others achieve their dreams. Marie Asher, a successful [...]

The real estate industry faces its most dramatic transformation in decades. From the landmark NAR settlement reshaping commission structures to accelerating technological adoption, professionals must adapt faster than ever before. For Sheila McKenna Olsen, a branch leader managing 71 agents at Coldwell Banker American Homes, these changes echo the many transitions she's navigated during [...]