The real estate industry faces its most dramatic transformation in decades. From the landmark NAR settlement reshaping commission structures to accelerating technological adoption, professionals must adapt faster than ever before. For Sheila McKenna Olsen, a branch leader managing 71 agents at Coldwell Banker American Homes, these changes echo the many transitions she's navigated during [...]
In today's competitive real estate market, standard property photos are no longer enough to capture potential buyers' attention. But what makes a real estate video truly effective? We interviewed Luis Cardenas, a top-performing agent known for his innovative video marketing approaches, to uncover actionable strategies that work for properties at any price point. Property Video [...]
When Tom Gallagher entered real estate in the 1980s, he owned two Blimpie franchises and several racquetball club concessions. He wasn't sure about changing careers, but he took the leap. Today, as co-owner of one of Long Island's largest real estate companies, he has some straight talk for anyone considering a similar journey.The [...]
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