When it comes to evaluating commercial real estate investments, perhaps no metric is more fundamental yet frequently misunderstood than the capitalization rate, or "cap rate." While residential investors typically focus on comparable sales, commercial real estate professionals know that a property's value is primarily driven by its income potential. The Real Estate School of New [...]
In today's competitive New York real estate market, having effective brand marketing strategies can make the difference between thriving and merely surviving. I recently had the opportunity to sit down with David Marine, Chief Marketing Officer of Anywhere Brands, which includes Coldwell Banker, Century 21, ERA Real Estate, and Better Homes and Gardens Real Estate. [...]
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